SoftBrik is a startup SaaS company that helps businesses capture the actual voice of their customers. SoftBrik provides an easily customizable solution for capturing voice feedback – without customers having to install an app. The capture functionality can be used through mobile browser or embedded as a function on all customer facing products, apps and websites.

Customers click or scan a QR-Code to simply record and send a voice message. The Machine Learning based functions of the platform automatically detect key insights and emotions in the given feedback. The SoftBrik platform is already being used successfully by companies in various industries ranging from IoT Devices to Health & e-Commerce.

SoftBrik was founded in late 2018 and in May 2020, won StartupvsCovid19, an EU funded competition amongst 320 teams, organized by the Luxembourg Ministry of Economy. The founding team consists of experienced product and technical managers who, among other things, previously built disruptive cloud technology products as part of AWS Innovation Labs.

In addition, there is an advisory board whose members bring experience from different industries (including Software-As-A-Service) as well as worldwide sales.

Click to play Softbrik Video

Meet the team

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Frederik Andersen

Co-Founder / CEO

20 yrs. experience as Technical Manager and Agile Coach.

PIC Daniel

Daniel Sanzo

Lead Account Manager

15 yrs experience in Sales and Account Management

Tech Team

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Almir Zulic

Lead Developer

Full stack Developer and cloud developer expert.


Michael Larsen

Senior FrontEnd developer

Frontend development and UX/UI


Ossema Hedri

Data Scientist

Data Scientist expert, graduate from Tunis University.



Gernot Jaeger

Strategic Adviser

Adviser, executive coach and former C-level executive in enterprise SaaS.


Andreas Traut

Go-To-Market Advisor

Serial entrepreneur with several exits, retail and IP specialist.


Ingrid Lindblom


Serial entrepreneur, start-up finance expert and adviser.

Contact us (fill in the form):

    Softbrik is Located in Tallinn and in Luxembourg.

    In Luxembourg you will find us at Softbrik Health Sarl, 21 Rue Glesener, 1631 Luxembourg / +352 661 42 19 03

    Business REG. #20202438394 / VAT #LU32396000

    In Tallinn you will find us at Softbrik OU, Hobujaama 4, 10151 Tallinn, Estionia / +372 713 0818 / +45 50 10 85 02

    Business REG. #14597527 / VAT #EE102129300