A 5-Step Guide on Conducting Market Research Surveys

A 5-Step Guide on Conducting Market Research Surveys
A 5-Step Guide on Conducting Market Research Surveys

What is a Market Research Survey

Have you ever launched a new product only to find out that your target audience doesn’t want it? Or tried to advertise a product, only to find out that the ad campaign you chose doesn’t resonate with the audience at all?

That’s where market research surveys come in.

These surveys help you figure out what people think about your product or service by collecting information about your target audience and their habits, needs, and preferences. It’s essential to understand what your customers want so that you can provide them with a product or service that meets their needs.

A survey can be administered in person, by phone, or online. They usually ask a series of questions designed to uncover the opinions and behaviors of the participants. Market research surveys are commonly used by businesses that want to understand their customers’ wants and needs better.

How to Conduct a Survey for Market Research in 5 Steps

Decide your Goal

The first step in conducting a survey for market research is to decide your goal. Why are you running this survey? If you’re driving a market research survey, then your goal is likely to collect information about your audience so that you can make informed decisions about how to market products and services.

That means finding out how your customers perceive your product or service, or you might want to learn about their needs, or you want to know what they think of your brand.

Once you have decided what kind of information you need, choose a survey that will help you get those answers.

Choose a Type of Survey

The first step in conducting a market research survey is choosing the type of survey you want. There are two types of market research surveys: 

Primary Market Research is when you collect data from a sample that has never been collected before, such as an interview or a questionnaire.

Secondary Market Research is when you collect data from a sample that has already been collected. This could mean basing your sample on existing data.

Research and Design the Questionnaire

Now that you know which type of survey you want to go for, it’s time to do the research and design the questionnaire. Here are a few things to consider while creating your questionnaire:

  • When conducting a survey for market research, it is essential to design the questionnaire in such a way that it is easy to comprehend and answer. This can be accomplished by using clear, concise language and designing questions that clearly state what they are asking. 
  • It should also align with your brand identity so that respondents will feel comfortable sharing their opinions with you (and hopefully come back for more!). 
  • Try to include demographic information about respondents so that you can compare responses across different groups (age, gender, etc.). This will help you get the most information out of each respondent. 
  • It would help if you also considered whether or not you want to include open-ended questions in the survey. These types of questions allow for more detailed responses from participants. They can provide more information than closed-ended questions– But there’s a downside to this too. Open-ended questions may also take longer to answer (it’s usually best to stick to a quick and concise 5-minute questionnaire!) 

Pro Tip: Include images, emojis, or other multimedia elements to make things more visually appealing.

Execution of Survey Programm

Once you’ve created your questionnaire, it’s time to execute it! There are many ways market research surveys can be executed, whether it is via emails or posted on social media. Before distributing your survey, you’ll need to decide which method works best for your situation.

To understand what method best suits your survey, you will need to evaluate where you might find your potential respondents lingering the most.

Use Software to Analyse Data

To ensure you’re getting accurate and adequate data from your market research survey, you can use software to evaluate your questionnaire results. This will help you understand what questions were answered correctly, which questions were skipped over, and how many people actually took the time to fill out all of your questions.

You can use a survey tool to conduct market research and then analyze the results.

If you’re looking for a more hands-off approach, plenty of online tools can help with survey design and data analysis. You just have to make sure that they meet your needs in terms of features and cost.

Conduct Your Market Research Survey with Softbrik

There are endless ways to conduct your market research survey, but we’ve made it easy for you by providing the best tips and tricks for getting the answers you need in the fastest and most efficient way. Now that you are equipped with these tips, it’s time to put your epic questionnaire into action!

Not sure how?

Well, Softbrik can help you find out if your idea has legs by surveying people in your target market. It offers a variety of survey solutions, depending on the industry you are in– From industries ranging from Telecom to Health, e-Commerce, and more, Softbrik has you covered.

Softbrik’s market research platform is the perfect tool for conducting surveys, as it comes with a plethora of features that make data collection and analysis easy. The platform’s machine learning-based functions automatically detect key insights and emotions in the feedback. This makes it possible to collect qualitative data through surveys and turn it into actionable insights.

Frequently Asked Questions

How can you create a market research survey?

There are a few important elements to keep in mind when creating a market research survey. You need to set your goal, identify your target audience, and design your questionnaire to yield the data you need to answer your question.

What are the components of a market research survey?

A standard market research survey consists of three components: the introduction, the questions, and the conclusion.

The introduction is where you get to tell the survey-taker why they should take your survey.

The questions are where you get to ask the questions that will help you with your market research.

The conclusion is where you can wrap up your survey and thank the people who participated.

Types of Effective Market Research Surveys for Different Sectors

Types of Effective Market Research Surveys for Different Sectors
Types of Effective Market Research Surveys for Different Sectors

What is Market Research Survey

Market research surveys are a key part of understanding your product or service market. They can be used to understand what people like about a product, what they don’t like, and why they feel that way. Market research surveys can also help companies understand how well their marketing efforts are working and how they can improve them.

Why Market Research Survey is Important for Different Sectors

A business market research survey is an essential part of any company, whether you are in the technology, medical or education sectors. The information can improve existing products and services and develop new ones.


The telecom market has been proliferating in the last few years. This is due to the increased use of mobile phones and other internet devices. Telecom Market Research Survey is the data collection used to analyze a market or a group of consumers. Such surveys can be conducted to increase sales, improve customer satisfaction, or gather information for marketing campaigns.

For example, if a telecom company finds out that its customers are not happy with the customer support they provide, then it can take steps to improve it so that they retain its existing customers while attracting new ones as well.


The healthcare industry has to be constantly updated and revised. With the increasing demand for medical services, there is a need to keep up with the trends in medical research. With this, companies such as hospitals, clinics, and other medical facilities must conduct market research surveys to understand their customers’ needs better.

For example, healthcare professionals can use market research surveys to learn more about the types of medications their patients are using and whether these drugs are working for them. If they notice that many of their customers are not satisfied with the results they get from current medications, it may be worth exploring alternative therapies that work better for them. 

Similarly, if they notice that many people in the community do not have health insurance and cannot afford to see a doctor regularly, then they can provide low-cost or free care so that everyone has access to medical services.

SaaS & IT

If you work in the IT department for a company that provides SaaS services, your main goal is to ensure that users’ experiences with your product are as seamless and easy as possible. You want to ensure they can use the software without problems and provide excellent customer service whenever issues arise.

In the SaaS & IT industry, market research surveys are a common practice to understand how customers perceive your product. The results of these product market research surveys can be leveraged to optimize your product, identify new opportunities and challenges, and prepare for future growth.


Banking is a highly regulated industry, so you must ensure that your products and services comply with the rules and regulations set by government agencies. You also must protect your customers’ personal information while using your product or service. As such, market research surveys are crucial for banks because they help them gain insights into customer perceptions and preferences.

They also help banks to learn their customers’ want and need, what they like and dislike about the bank’s services and products, how satisfied they are with those services and products, etc.


The world is changing rapidly, and education is also evolving rapidly. The market is becoming more competitive, and the need for quality education has become very important.

The role of market research surveys in education has been increasing day by day. 

It helps understand students’ and teachers’ needs, requirements, and preferences. It also helps identify gaps between what students want and what they get. Market research surveys should be conducted regularly so that they can be used to improve the quality of education.


A retail market research survey is an integral part of any retail business. It helps in knowing what products to sell, where to sell them, and how much should be charged for each product. A retailer needs to conduct a market research survey every year or so, depending on the industry they are in.

This survey aims to identify changes in customer preferences and to buy behavior so that the retailer can keep up with the latest trends.


E-commerce is a growing industry, and a greater demand for market research comes with it. E-commerce sites need to know how their customers behave and how they want to keep up with the competition. Market research surveys help businesses understand their target audience and how they can best serve them.

E-commerce market research surveys are an effective way of understanding customer behaviour, preferences, and buying patterns. It helps you understand why they are choosing your brand over its competitors. This will help you improve your products and services so that they can meet customer needs better than anyone else in the market.

E-commerce businesses can conduct these surveys by email or by asking customers to fill out a form on their website.

Types of Market Research Surveys

There are different types of market research, and some surveys can be used for more than one purpose. Here are some examples:

Customer Experience Surveys

These surveys are used to gather feedback on customer experience. They help businesses understand customers’ thoughts or feelings about their products and services and any issues they encounter. This can improve existing products or services or create new ones that better meet customer needs.

Product Surveys

A market research product survey is used to gather feedback on specific products. They help businesses understand what customers think of various features and benefits, how they interact with the product, and why they purchased it in the first place.

Brand Surveys

These surveys are used to gather feedback on a company’s overall brand. They help businesses understand how customers feel about the company and what needs to be done to improve its image.

Retail Market Research Survey

These surveys are used to gather information about the retail market. They help businesses understand what customers want, how they shop for products, and how to price their items.

How to Choose the Right Market Research Survey

When deciding which type of survey is right for your business, it’s important to consider the kind of information you need and the people who will be taking the survey. For example, a brand survey may be appropriate if you want to know how customers feel about a specific product or service. 

Similarly, retail market research surveys are best suited for your needs if you want to gauge how customers shop in general or what features they want from your products or services.

Softbrik’s Voice Survey, Feedback, and Support platform allow you to collect customer feedback to implement substantial organizational changes. Get started with Softbrik’s voice survey and feedback to gather comprehensive customer insights and improve customer engagement.

Frequently Asked Questions

Can you automate market research surveys?

Yes, you can automate market research surveys within the AI survey and feedback platform. You can also schedule the surveys to be sent at specific times and dates and manage all responses and data with our web-based survey tool.

What are the things to consider before doing a market research survey?

When planning to do market research surveys, it is important to consider the target audience and their needs. You should also determine what information you want to gather from the survey and how to implement the data to make strategic decisions.