ARTICLES & PAPERS
Softbrik publishes cutting edge articles and papers on latest research in Conversation AI & different Behavioural Sciences that improves your Customer Communication. Our experts take effort to transform academic theories to practical tips for your business growth. On this page you can find an overview of all the key topics.
Happy reading…
Patient Engagement in Healthcare – Meaning, Importance & Strategy
What is Patient Engagement Patient engagement is the active involvement of patients in their healthcare. It is a process that empowers patients to take a more active role in their
Everything you need to know about PROMs and PREMs
Introduction to PROMs and PREMs PROMs (patient-reported outcome measures) and PREMs (patient-reported experience measures) are used to measure the well-being of patients. These tools help assess the quality of care
Patient Journey Mapping in Healthcare | Importance & Benefits
What is Patient Journey The patient journey is the term used to describe the various stages a patient goes through when seeking medical treatment. It begins with the initial decision
ePROs: What are Electronic Patient Reported Outcomes?
What is Electronic Patient Reported Outcome or EPROs Electronic Patient Reported Outcomes (ePROs) collect patient-reported data through electronic means, such as a computer, tablet, or smartphone. These data can include
Everything You Need to Know About Patient Data Privacy
What is Patient Data Privacy in Healthcare Patient data privacy in healthcare refers to protecting sensitive personal information, such as medical records, test results, and insurance information, from unauthorized access,
How to Use Patient Surveys to Improve your Healthcare Service
What are Patient Surveys Patient surveys are questionnaires or assessments used to gather patient feedback and opinions about their experiences with healthcare providers and facilities. Usually, they are administered after
Multilingual Survey: Benefits & How to Create One
What is Multilingual Survey People who speak various languages are a global minority. Many people want to know if they can get the same quality of service in their native
How to Ensure a Favorable Patient Experience
What is Patient Experience Patient experience is the patient’s perception of their experience with a healthcare provider, clinic, or hospital. It includes the physical environment, staff attitude, and communication. The
Customer Feedback: What to Collect and When
What is Customer Feedback? Customer feedback is a way for customers to tell you what they think about your product or service. It can be positive or negative, formal or
The Definitive Guide to Improving Patient Satisfaction in Healthcare
What is Patient Satisfaction Patient satisfaction is a metric that asks patients to rate the degree to which they are satisfied with the quality of care provided by a facility.
A 5-Step Guide on Conducting Market Research Surveys
What is a Market Research Survey Have you ever launched a new product only to find out that your target audience doesn’t want it? Or tried to advertise a product,
A Step by Step Guide to Calculating NPS Survey Scores
Feeling lost when trying to calculate NPS? This practical guide is here to help. Follow along as we learn what goes into calculating net promoter score – let's get started!
Types of Effective Market Research Surveys for Different Sectors
What is Market Research Survey Market research surveys are a key part of understanding your product or service market. They can be used to understand what people like about a
5 Best NPS Survey Tools and How they can Help you in 2023
Top 5 NPS Survey Tools for a Stronger Customer Loyalty in 2023 What is an NPS Survey Net Promoter Score (NPS) is a customer loyalty metric that can show how
The Role of Artificial Intelligence in Contact Center Automation
What is Contact Center AI Artificial Intelligence (AI) is a branch of computation that aims to mimic human action smartly by recognizing inputs, processing them, and responding accordingly. Contact Centers
An Introduction to Contact Center Trends in 2023
What is a Contact Center A contact center is a division of a business that handles customer queries. Most often, it is the central point from where a business manages
Best Market Research Survey Questions to Ask your Customers
Types of Market Research Survey Questions A market research survey can help businesses to get a foothold in the market. A key factor in making such surveys successful depends on
NPS Survey: Meaning, Definition, and Types with Examples
What is an NPS Survey? A crucial end goal for any business is to make their customers happy. How do you measure how happy your customers are? Asking them is
The Importance of Employee Surveys to Amplify Team Management in 2023
What is an Employee Voice Survey The Voice of Employee (VoE) survey is a way for employees to express their ideas, concerns, suggestions, and complaints at work. These can be
Best NPS Survey Questions to Ask your Customers in 2023
How do NPS Surveys Work? The Net Promoter Score (NPS) was developed by Fred Reichheld in 2003 and has since become the gold standard in customer loyalty measurement across industries
Market Research Survey: Meaning, Definition, and Types
What is a Market Research Survey Usually, entrepreneurs developing a service or product create intriguing strategies to advertise their idea to the market. However, those efforts don’t always bring a
Case Study: Reduce Patient Anxiety
Reduce customer and patient anxiety by using voice message based bulk response for communication while improving admin productivity.
A Guide to Voice of the Customer(VOC) Survey
This guide helps you understand the value of customer feedback and how it can be used to improve your product or service with the VOC survey.
Voice Surveys: Why they are important!
A step-by-step guide to understand Voice Surveys and how they can be used to capture authentic customer intelligence to fuel your business growth.
Everything you Need to Know about Interactive Voice Response Surveys
Interactive Voice Surveys enable to extract true customer needs. Find from this guide how exactly to do so.
The Two Faces of Net Promoter Score
Human emotions are complex. We may like and dislike different features of the same product at the same time. Go deeper to unearth feelings towards true NPS.
Why your CSAT Score may be totally wrong?
Humans are subjective and inconsistent when it comes to defining a scale. Emotions are much more universally understood leading to consistency,
Amazing Customer Service at low Cost
Conversational AI can give your business an improvement on your customer engagement experience. In 𝗦𝗼𝗳𝘁𝗯𝗿𝗶𝗸 we have what you need for your company.