Articles

ARTICLES & PAPERS

Softbrik publishes cutting edge articles and papers on latest research in Conversation AI & different Behavioural Sciences that improves your Customer Communication. Our experts take effort to transform academic theories to practical tips for your business growth. On this page you can find an overview of all the key topics.  

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Types of Effective Market Research Surveys for Different Sectors

Types of Effective Market Research Surveys for Different Sectors

What is Market Research Survey Market research surveys are a key part of understanding your product or service market. They can be used to understand what people like about a
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5 Best NPS Survey Tools and How they can Help you in 2023

5 Best NPS Survey Tools and How they can Help you in 2023

Top 5 NPS Survey Tools for a Stronger Customer Loyalty in 2023 What is an NPS Survey Net Promoter Score (NPS) is a customer loyalty metric that can show how
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The Role of Artificial Intelligence in Contact Center Automation

The Role of Artificial Intelligence in Contact Center Automation

What is Contact Center AI Artificial Intelligence (AI) is a branch of computation that aims to mimic human action smartly by recognizing inputs, processing them, and responding accordingly. Contact Centers
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An Introduction to Contact Center Trends in 2022

An Introduction to Contact Center Trends in 2022

What is a Contact Center A contact center is a division of a business that handles customer queries. Most often, it is the central point from where a business manages
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Best Market Research Survey Questions to Ask your Customers

Best Market Research Survey Questions to Ask your Customers

Types of Market Research Survey Questions A market research survey can help businesses to get a foothold in the market. A key factor in making such surveys successful depends on
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NPS Survey: Meaning, Definition, and Types with Examples

NPS Survey: Meaning, Definition, and Types with Examples

What is an NPS Survey?  A crucial end goal for any business is to make their customers happy. How do you measure how happy your customers are? Asking them is
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The Importance of Employee Surveys to Amplify Team Management in 2023

The Importance of Employee Surveys to Amplify Team Management in 2023

What is an Employee Voice Survey The Voice of Employee (VoE) survey is a way for employees to express their ideas, concerns, suggestions, and complaints at work. These can be
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Best NPS Survey Questions to Ask your Customers in 2022

Best NPS Survey Questions to Ask your Customers in 2022

How do NPS Surveys Work? The Net Promoter Score (NPS) was developed by Fred Reichheld in 2003 and has since become the gold standard in customer loyalty measurement across industries
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Market Research Survey: Meaning, Definition, and Types

Market Research Survey: Meaning, Definition, and Types

What is a Market Research Survey Usually, entrepreneurs developing a service or product create intriguing strategies to advertise their idea to the market. However, those efforts don’t always bring a
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Patient Anxiety Management

Case Study: Reduce Patient Anxiety

Reduce customer and patient anxiety by using voice message based bulk response for communication while improving admin productivity.
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A Comprehensive Guide to Voice of the Customer (VOC) Surveys

A Guide to Voice of the Customer(VOC) Survey

This guide helps you understand the value of customer feedback and how it can be used to improve your product or service with the VOC survey.
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Voice Survey: Meaning, Definition, Survey Questions, and Importance

Voice Surveys: Why they are important!

A step-by-step guide to understand Voice Surveys and how they can be used to capture authentic customer intelligence to fuel your business growth.
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Interactive Voice Response Surveys

Everything you Need to Know about Interactive Voice Response Surveys

Interactive Voice Surveys enable to extract true customer needs. Find from this guide how exactly to do so.
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The Two Faces of Net Promoter Score

Human emotions are complex. We may like and dislike different features of the same product at the same time. Go deeper to unearth feelings towards true NPS.
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Why your CSAT Score may be totally wrong?

Humans are subjective and inconsistent when it comes to defining a scale. Emotions are much more universally understood leading to consistency,
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Amazing Customer Service at low Cost

Conversational AI can give your business an improvement on your customer engagement experience. In 𝗦𝗼𝗳𝘁𝗯𝗿𝗶𝗸 we have what you need for your company.
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